Nuggets

We're more likely to buy when we see hands using a product https://www.researchgate.net/publication/355722443_EXPRESS_Observing_Product_Touch_The_Vicarious_Haptic_Effect_in_Digital_Marketing_and_Virtual_Reality

Our judgement of an item's pros or cons are affected by how realistic its images are https://www.tandfonline.com/doi/abs/10.1080/00913367.2019.1597787